Did you know there are different types of graphic design? Once upon a time, I didn’t know there were different types. This is important for any business to know and it plays an important role in your next steps.
Throughout the next few weeks, we’ll talk about the different types of graphic design, but today we want to give you an overview of a few of the different types of design.
Visual identity graphic design
This is your brand identity. Every single business no matter the size, needs a brand to tell their story and what better way then to show the world your story through visual design.
This type of design specializes in assets like logos, color palettes, images libraries and typography.
Marketing & Advertising graphic design
This is that printed and digital advertisements. Posters, flyers, billboards, carboard stands are some printed advertisements you may see around. TV ads, video ads on social media and radio commercials are some of those digital ones.
The marketing and advertising team need to be up to date with the target groups for the company they work for and have excellent communication skills.
Web Design/User Interface graphic design
Your user interface (also known as UI) is how users will interact with the device or application. They will work closes with user experience designers (also known as UE) and UI developers.
Some examples of web design are theme (WordPress, Shopify, etc), Game interfaces, and app design.
Publication graphic design
Many moons ago print was the main source to provide news and information to the public. Books, magazines, newspapers, and catalogs have been top in the printing industry.
These days more users are spending five or more hours on mobile devices, but they haven’t replaced the print industry completely!
Check back with us as we go through four more types of graphic design!