Our method to the madness.

How we get to know you. How we’ll work together.

Getting to know our clients before we start their projects is very important to us. We understand that each business is different and have their own set of unique needs and wants. We take each project extremely serious and pride ourselves on delivering a product that our clients will love and brag about for years to come. We use an array of tools, that some may find overkill, but we use them to ensure that our team and your team stay in the loop and informed as your project moves, from start to finish.

Goal Identification

Where we work with the client to determine what goals the new project needs to fulfill. I.e., what its purpose is.

Scope of Work

Once we know the site’s goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.

Wireframe & Sitemap Creation

With the scope well-defined, we start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

Content Creation

Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. Having real content is extremely important when it comes to digital marketing and search engine optimization (SEO).

Visual Editing

Visual Elements

With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. We’ll create style guides, which will layout the all of the color codes, fonts and font sizes, etc.


Now that we have the wireframe, content and design all laid out, now it’s time to make it work. During this phase, we’ll be building out both the frontend and backend of your project. All of our clients are given access to a secure, password protected domain, so they can view the website while it’s being built.

Quality Assurance & Testing

By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links. We throughly test all project on all browsers, such as, Google Chrome, Internet Explorer, Safari and Opera.

It’s Launch Time!

Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? Once that is established, its time to celebrate!


Take a look at what we were able to do for Dr. Neal Handel and his Beverly Hills practice.

Dr. Neal Handel

We were happy to work with Dr. Neal Handel, one of Beverly Hills top plastic surgeons.

Ready To Get Your Project Started?