BRAND ASSET DEVELOPMENT
Make sure is using up-to-date assets.
keep your brand in the loop with brand asset management.
A successful brand presence should be seamlessly consistent and organized, supporting your overall branding strategy. However, there are very real challenges involved in achieving brand consistency.
Creative agencies and marketing departments deal with a huge number of digital media assets during the production process, not to mention managing the delivery and preservation of finalized creative work. Their digital asset libraries can include a great diversity of asset types, including high-definition images, logos (vector files), audio files, video files, fonts, and creative projects made up of various components.
In workgroup settings, these valuable assets can become scattered across devices and servers unless managed carefully. The risks of not knowing the true inventory of content include scrambling for lost files. Another risk is that outdated or non-approved assets such as logos or imagery may be used in your production files, undermining the efforts that go into building a strong brand presence.