Social Media Marketing
The Web Design Hub

April 16, 2021

Top 5 Social Media Marketing Platforms to Generate Leads for Business

In the ever-expanding world of the online web, there are untapped opportunities for businesses to make use of, especially making sure that they understand the potential of having some 2.5 billion people to reach.

Through carefully crafted SEOs, social media marketing strategies, and insights of digital media experts, you can generate leads quite easily for your online business. However, social media marketing works only when executed the right way, using strategies that are tried and tested with relevant and up-to-date platforms.

Here is a list of 5 that you can either use yourself or get a digital media expert to help you out.

1. YouTube
One of the most popular lead generation services is YouTube. It started in 2005 as a video-sharing website, which has now grown into a social media marketing platform offering organic traffic of its 2 billion users from around the globe. Placing your brand’s ad on YouTube will be the best bet for your business, as there is a large number of users that gravitate towards interacting with a visual stimulus.
2. Facebook
Facebook happens to have great ad options and has been one of the fastest-growing platforms since its launch in 2004. In 2019 Facebook generated total revenue of 69.66 billion US dollars in ad revenues. This shows how many companies are relying on this form of social media marketing and are gaining traction from their target audience. Facebook uses a specific algorithm for helping businesses reach their target audience, with the process of posting ads as something that is relatively simple and need not require a digital media expert.
3. Google
Perhaps one of the first few ways people started using social media marketing strategies was using google ads. These let you post brief ad copy products and videos within the google network of ads for browsers. As Google is one of the most used search engines to date, google ads are likely to get thousands of views every second, increasing the number of interactions your ad would receive.
4. Instagram
Following a similar trajectory to that of google ads or Facebook ads, Instagram has also been added to the list of a social media expert’s marketing strategies. It is a rapidly growing platform with millions of content creators. With Facebook and Instagram working together on ads, it has made it easier for social media marketing strategists to create ads on Facebook and have them connect to Instagram. This works especially well without even having an Instagram account.
5. LinkedIn
People often sleep on the potential LinkedIn can have on your social media marketing strategies for your business. It is a professional social networking site where businesses find partners and employees. LinkedIn advertising can help businesses generate many potential leads that are relevant and will give a complete employment history of subscribers from anywhere in the world. The website has around 766 million users with 310 million active users.
All in all, Google, Instagram, Facebook, and other social media marketing platforms are extremely relevant when it comes to generating leads for your business. If you are confused about creating ads or keeping track of them, hire a reliable digital media expert to help you out.

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